Who we are
Dana Johnson Accountant

Finally, an Accounting Company With an eCommerce Background.

There are a lot of accounting firms out there.  You’ve probably talked to a few of them or even used their services in the past.  But for some reason, you aren’t happy with them.


They just don’t understand your business.

Tall Oak Advisors not only understands your business, but we live and breathe eCommerce.  It’s what we do.

Our founders are a very unique breed.  They have eCommerce and financial backgrounds.

This gives you peace of mind that experts are helping guide your business forward.

Speaking of our founders, let’s meet them!

Book a FREE Strategy Session

Who’s Behind Tall Oak Advisors?

Chris Potter

Hi!  My name is Chris Potter, and I’m one of the founders of Tall Oak Advisors.  I’m just like you – I started as a small eCommerce seller.  I was watching a show on CNBC in 2005 about people selling stuff out of their garage on eBay.  I thought – if those guys can do it, so can I!

By 2008 I had quit my full-time job, and become an eCommerce entrepreneur selling Halloween costumes and accessories.

Over the years, I’ve used many of the different sourcing models you are familiar with – retail arbitrage, online arbitrage, wholesale, dropship, and private label.  I’ve sold products on many different website platforms including Amazon, eBay, Walmart, Rakuten, Shopify, Magento, and 3dCart.  My largest business did over 8 figures in sales.  To say the least – I know a LOT about eCommerce.

In 2020, I decided to make a change and exited my eCommerce businesses. I acquired two large-scale tax preparation businesses with seasoned partners from the eCommerce and financial industries.  This scratched my itch for a change and was still in an industry I’ve been interested in since High School – finance and accounting.

I have been quoted in the best-selling book Profit First for Ecommerce Sellers, interviewed on multiple podcasts, and spoken at multiple eCommerce industry conferences.

Ryan Yaple

Hello! My name is Ryan Yaple. I am one of the co-founders of Tall Oak Advisors. I started selling online back in 2010 while in college. I was working for a company called RadioShack and one day noticed that you could make great profits by selling clearance speakers, radar detectors, and other electronics. I continued to sell online throughout my college years.

Finally, RadioShack went bankrupt(well, the first time!) and my brother and I made crazy money by going store to store and buying out their inventory. My experiences with working for RadioShack and connections with store managers allowed me to make the best out of a bad situation. After RadioShack’s bankruptcy, we asked ourselves what else we could sell.

Well……everyone eats!

Starting in 2015 we worked with manufacturers and distributors to purchase grocery products at wholesale profits and sell them on Amazon. We have been in the grocery and gourmet food category ever since.

While the business was growing I worked for one of the largest software providers in the tax and accounting industry, Thomson Reuters. The experience I gained over 3 years selling and supporting tax and accounting firms across the United States guided me to the opportunity to help e-commerce sellers. I left Thomson Reuters in early 2018 and have grown my business to over 8 figures of revenue annually. We are currently building a 30,000 square foot facility to accommodate the growth and expansion of my e-commerce business.

Our Story

Ryan and Chris met in 2015 in a Facebook Group for Amazon Grocery Sellers.  Little did they know they lived close by each other at one point in Michigan!

Over the years, they shared their mutual respect for finances and Amazon.  They discussed ways to make their businesses more profitable and scale them to eight figures and above.

One thing that always bothered them – accountants and bookkeepers just didn’t understand their business.

They knew this was a problem they could solve.  Chris and Ryan both have a background in accounting, and have both run successful eCommerce businesses.  But they wanted to do it right.  They needed the right people, the right processes, and the right product (as Marcus Lemonis would say!)

In 2020, they acquired a seven-figure tax preparation business.  As part of this acquisition, over 70 tax professionals become part of the team including CPAs and bookkeepers.

Since then, they have been working on the right product and the processes to become the premier profit partner in the eCommerce industry.

Tall Oak Advisors was born.

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eCommerce Accountants

Who We Help

Are you in the eCommerce industry?

  • Sourcing Models: Brand Owner, Private Label, Wholesale, Dropship, Online Arbitrage, Retail Arbitrage
  • Sales Channels: Amazon, Shopify, eBay, Etsy, Walmart, Wayfair, Big Commerce, Magento, 3dCart, Target, and more.

…and have at least $500k in sales?

We are a fit for you!

We also work with others connected to the eCommerce industry: Business coaches, Digital agencies, and SAAS companies.

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Why Choose Tall Oak Advisors?

Book a FREE Strategy Session

Still on the Fence?

We totally understand! It’s a difficult decision to figure out how to handle finances.

How about this:  We give you up to 30 minutes of our time for FREE.

We’ll discuss your current financial situation and goals.  We’ll figure out ways that you can free up your time and use it on tasks that will generate more profit.

Sound Fair?  Let’s do this.

You can book your FREE strategy session with us here:

Book A FREE Strategy Session Call

By the end of the call, you should have a plan to move forward.

If that plan doesn’t involve us – absolutely no problem.  There’s no obligation.

We love talking shop!