It’s time to take your finances to the next level.

You are an eCommerce business owner that is pretty successful.  You’ve likely grown your business to at least $500k in revenue – maybe $1 million, or even $5 million.  You’ve done so by choosing great products, making intelligent marketing decisions, and hiring some good people.  But you’ve always wondered: If we had someone in charge of financials, could I be at $7 million?  $10 million?  $15 million?

This is a thought that a lot of Amazon and Shopify sellers have.

It’s time to hire a Chief Financial Officer (CFO).

The problem is that hiring a full-time CFO costs a LOT.  According to Salary.com, as of June 2022, the average Chief Financial Officer salary in the United States is $415,427.  Even if you go a level lower to a Divison Financial Executive, the average is $253,434.  In addition, if you attempt to hire someone for this position in-house, they likely do not have any eCommerce experience.

Our Virtual Fractional CFO service is right in that sweet spot.  We are fully a part of your team for a fraction of the cost hiring in house, and we have extensive eCommerce experience.

What can an eCommerce CFO do for me?

At Tall Oak Advisors, we have a systematic process to deliver as much value as possible.  We do this by focusing on “profit-focused accounting”.  Our approach helps you develop a solid foundation for setting and achieving your financial goals by focusing on profitability first.

Here’s how we start your journey with us:

Overall Financial Assessment

We thoroughly analyze your past and current performance to put together a current picture of where you are currently at.  This gives us a benchmark to gauge your future success.

Analyze Data vs. Industry Standards

We use industry benchmarks and our decades of eCommerce knowledge to determine what is normal, what is excellent, and what problem areas we may need to work on.

Build a Plan of Action to Reach Financial Goals

We look at your financial goals and break them down into manageable steps.  We create a plan of action to address financial problem areas and determine what steps to take next.

Once we have put a plan together, we become part of your team to help realize your financial goals.  During our free strategy session, we determine what exactly your company needs to achieve those goals.  If you decide that Tall Oak Advisors is the right partner for your team, we may perform some or all of these services:

Bookkeeping and Month End Close

Our eCommerce bookkeeping service ensures your books are tax-advantaged and rock solid.  We perform a month-end close process to ensure your books are finalized by the 15th of the month.

Financial Statement Review

We review financial statements such as the Profit and Loss Statement, Balance Sheet, and Statement of Cash Flows.  We perform a monthly meeting with you or your team to discuss actions that need to be taken to keep your team on track to meet profitability goals.

Dynamic Financial Forecasting

We look ahead into the future with dynamic financial forecasting.  We use a multitude of data points to create a forecasting plan that helps guide you toward the goals we’ve set together.  This is an effective tool for decision-making, as it is dynamic and updated frequently.

Company-Wide KPIs

We help create company-wide Key Result Indicators (KPIs) such as Total Advertising Cost of Sale, SKU Profitability, Revenue per Employee, Return on Inventory Investment, and Product Development.  We determine the best KPIs specific to your business and help gauge the progress of them regularly.

Cash Flow Analysis

We help you understand and manage your cash flow so your business is as healthy as possible from a cash perspective.  We meet with you or your team on a regular basis to discuss upcoming cash flow needs and properly forecast cash flow.

Development and Management of Budgets

We look at each area of your business and help create monthly, quarterly, and yearly budgets.  We can give updates as frequently as needed to determine if a course correction is needed to stay on budget.

eCommerce Data Analysis and Reporting

We manage various reports that impact financial results and analyze the data. We then give recommendations based on the analysis to meet your profitability objectives.

Product Pipeline and Business Development

We review your product pipeline and sales strategies to provide actionable steps to improve potential weaknesses in the upcoming months.  This helps determine upcoming marketing and cash flow needs and impacts the future profitability of your company.

Bank Relationships

As your eCommerce business grows, you will consistently need cash.  You need to have banking relationships that grow with you.  We help cultivate banking relationships by providing rock-solid financials and preparing reports.  This ensures you land financing deals when you need it.

Mergers and Aquisitions

Your books and financials will be rock solid, which makes any mergers or acquisitions of your company easier.  We work with all parties to deliver financial reports and information as needed to facilitate the deals you need to achieve your financial goals.

eCommerce Business Advice

We are eCommerce experts and love to bounce ideas around.  We can discuss ways to improve your business that are not even financially related.

Unlimited Support

Need questions answered?  We offer unlimited support via slack, phone, and email.

Lets Find Out Exactly What Will Work For Your Business.

eCommerce Accountants

Why Choose Tall Oak Advisors?

E-Commerce is Our Specialty

Amazon, Shopify, Walmart, Etsy, Ebay – No matter where you sell, we’ve got you! Our team has been specially trained for all e-commerce platforms. It’s all we do.

We go through everything with a fine-tooth comb so your books are as accurate as possible.

You need to know your numbers quickly. We ensure all monthly bookkeeping is done by the 15th of the month. Not once – every single time. We are as reliable as the sun coming up.

Instead of being an expense, we focus on how we can drive additional profitability to you.

The Only Team You Need To Handle Your Finances

Taxes for eCommerce Business Owners

Our team completed over 120 tax returns for eCommerce business owners last year.  We ensure you receive the most tax deductions and credits possible.  We also ensure you are 100% compliant with all State Sales Tax requirements.

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Bookkeeping Services

We ensure your books are rock-solid and accurate.  Our bookkeepers are Quickbooks Certified ProAdvisors, know taxes, and are reliable.  Like clockwork, your books are completed by the 15th of the month.

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Other eCommerce Financial Services

Want to fully outsource your financial department?  We can handle all aspects including running payroll, paying bills (accounts payable), invoicing clients (accounts receivable), and cash flow management.

Contact Us Today

Not Sure What To Do Next?

Finances can be difficult. We want to help!

We would love to give you 45 minutes of our time where we can deep dive into your current bookkeeping and financial practices and figure out ways that will free up your time to generate more revenue and profit.

You can book your FREE strategy session with us here:

At the end of our call, you’ll have a clear plan for what you need to do to generate more revenue and profit.

There is absolutely no obligation to work with us. We just want to help every e-commerce business owner on their journey. This stuff is fun for us!