The Mistake: Deciding to raise capital or explore an exit, then immediately starting to look for a fractional CFO to help prepare.
Why It’s Costly: Investors and acquirers want to see 12-24 months of clean, organized financials with clear KPIs and growth metrics. Scrambling to get your financial house in order in the final weeks before due diligence makes you look unprepared and can significantly reduce valuations.
The Better Approach: Engage a fractional CFO 6-12 months before anticipated fundraising or exit events. This gives adequate time to clean up financials, implement proper systems, establish KPI tracking, and tell a compelling financial story.



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